Intellectual Property Licensing in the US
Over the five years to 2019, the industry has expanded amid broad economic improvements. Demand for premium brands has increased with rising per capita disposable income and high consumer confidence, since advertising influences discretionary consumer spending. Additionally, higher corporate profit has generated resurgent demand for intellectual licensing agreements and other industry services as small businesses have purchased the rights to use major brands to access established consumer markets. Over the five years to 2024, growth is expected to be more subdued compared with in the current period. Over the next five years, industry revenue is expected to grow more organically from heightened business activity. Consumer spending is expected to continue to rise, while relatively strong macroeconomic conditions are expected to encourage new business ventures and intellectual property protection. Total advertising expenditure is also expected to increase, enabling operators to generate an increasing share of revenue through digital media.
Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that permit the use of a name contingent on the purchase of products from a franchisor are also excluded from the industry, as are copyright revenue inflows.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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