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Intellectual Property Licensing in the US - Industry Market Research Report

Intellectual Property Licensing in the US

Over the five years to 2019, the industry has expanded amid broad economic improvements. Demand for premium brands has increased with rising per capita disposable income and high consumer confidence, since advertising influences discretionary consumer spending. Additionally, higher corporate profit has generated resurgent demand for intellectual licensing agreements and other industry services as small businesses have purchased the rights to use major brands to access established consumer markets. Over the five years to 2024, growth is expected to be more subdued compared with in the current period. Over the next five years, industry revenue is expected to grow more organically from heightened business activity. Consumer spending is expected to continue to rise, while relatively strong macroeconomic conditions are expected to encourage new business ventures and intellectual property protection. Total advertising expenditure is also expected to increase, enabling operators to generate an increasing share of revenue through digital media.

Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that permit the use of a name contingent on the purchase of products from a franchisor are also excluded from the industry, as are copyright revenue inflows.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Corporate profit
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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