Market Research Logo

Intellectual Property Licensing in the US - Industry Market Research Report

Intellectual Property Licensing in the US

Over the five years to 2018, the Intellectual Property Licensing industry has grown amid broad economic improvements in the United States. Demand for premium brands increased with rising per capita disposable income and high consumer confidence, as marketing and advertising have an influential effect on discretionary consumer spending. Additionally, higher corporate profit created resurgent demand for intellectual licensing agreements and other services as small businesses purchased the rights to use major brands to access established consumer markets. Over the next five years, growth is expected to be more subdued compared to the previous period as the overall economy emerges from the throes of economic recovery. Consumer spending will continue to rise, while stronger macroeconomic conditions will encourage new business ventures and intellectual property protection.

Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Corporate profit
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Walt Disney Company (US industry-specific revenue) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report