Intellectual Property Licensing in the US
Over the five years to 2018, the Intellectual Property Licensing industry has grown amid broad economic improvements in the United States. Demand for premium brands increased with rising per capita disposable income and high consumer confidence, as marketing and advertising have an influential effect on discretionary consumer spending. Additionally, higher corporate profit created resurgent demand for intellectual licensing agreements and other services as small businesses purchased the rights to use major brands to access established consumer markets. Over the next five years, growth is expected to be more subdued compared to the previous period as the overall economy emerges from the throes of economic recovery. Consumer spending will continue to rise, while stronger macroeconomic conditions will encourage new business ventures and intellectual property protection.
Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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