Market Research Logo

Information in the US - Industry Market Research Report

Information in the US

The Information Sector creates and distributes media content to US consumers and businesses. Overall, the sector responds to trends in household formation, which influences subscription volumes to communications services; advertising expenditure, which generates nearly one-fifth of sector revenue; and consumer incomes and spending habits, which influence the extent to which households purchase discretionary entertainment products. The industry also sells some products and services directly to businesses and is influenced to a lesser extent by trends in corporate profit and business sentiment. Over the five years to 2018, sector revenue is expected to increase. Over the next five years to 2023, the Information Sector is expected to grow more moderately, with revenue anticipated to move roughly in line with the overall economy.

The Information Sector includes businesses that produce and distribute information and cultural products; provide the means for their distribution; or process data. The sector includes telecommunications; data processing and hosting; print, online and software publishing; film, television and record production and distribution; and television and radio stations and networks. The sector does not include live entertainment.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

  • About this Sector
  • Sector at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Sector Structure
  • Sector Performance
    • Table Households earning more than $100,000
    • Table Sector revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table AT&T (sector-relevant operations) - financial performance*
    • Table Verizon (sector-relevant operations) - financial performance
    • Table Comcast (sector-relevant operations) - financial performance*
    • Table Microsoft (sector-relevant operations) - financial performance*
    • Table Alphabet (sector-relevant operations) - financial performance*
    • Table Disney (sector-relevant operations) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Sector Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report