The Herbal Tea Production industry has contracted over the past five years. Despite positive consumer trends, including a rise in health consciousness, the industry faltered at the start of the period due to declines in general tea consumption. Nonetheless, rising awareness surrounding the health benefits of herbal tea and the improving economy have bolstered demand for the industry in the latter half of the period. Consistent demand from the aging population is partly attributable to intense marketing on the part of industry operators in an effort to boost awareness about the health benefits of herbal teas. The industry is expected to grow over the next five years. Continuing health trends and the aging population will boost domestic demand. The expected depreciation of the US dollar will increase the relative cost of imported teas encouraging retailers to purchase domestically-produced tea, slowing the incursion of imports and the heavy declines in exports.
Companies in this industry blend and package plant infusions made from any leaf, root, fruit or flower that comes from a plant other than the tea plant. The industry does not include iced and ready-to-drink herbal teas.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.