Over the five years to 2016, industry revenue is expected to decline. However, increased demand for industry products including hay and crops such as mint, maple syrup and sugar beets will start to turn the industry around. As consumers become increasingly health-conscious, they will opt for healthier alternatives to high fructose corn syrups, such as sugar beets, driving industry demand. IBISWorld anticipates industry revenue to grow slightly over the five years to 2021. Growth is a result of continued consumer preference for organic meats and dairy will increase demand for high-value organic hay. Likewise, due to studies linking high fructose corn syrup to health problems, downstream snack producers are likely to move toward sugar from beets over corn sweeteners, giving the industry an added boost.
More than half the farms in this industry grow hay, while a small number grow sugar beets. A variety of other crops, such as hops and herbs, are included in the industry. Some establishments also gather agave, spices, tea and maple sap.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.