Greeting Cards & Other Publishing in the US
Over the past five years to 2018, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have increasingly been rendered obsolete as more consumers prefer digital alternatives, aided by the ubiquity of the smartphone. Additionally, many of the consumers that purchased greeting cards for holidays and birthdays in the past now reach out to their friends and family via social media. Industry profitability has experienced downward pressure as its downstream markets have increasingly been characterized by online retailers rather than brick-and-mortar businesses. Over the five years to 2023, the industry will continue to struggle to generate revenue due to mounting external competition. As a result, revenue for the industry is forecast to decline. Many publishing companies will consolidate, enabling these industry operators to secure superior contracts with downstream markets.
This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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