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Greeting Cards & Other Publishing in the US - Industry Market Research Report


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Greeting Cards & Other Publishing in the US

Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been rendered increasingly obsolete, as more consumers prefer digital calendars via their mobile phones. Moreover, as many downstream markets have consolidated, such as brick-and-mortar book store retailers, the industry has grappled with fewer retailers including industry products on their retail shelves. In response, many publishing companies have consolidated. In the five years to 2021, industry revenue is forecast to decline. Many publishing companies will consolidate, enabling these industry operators to secure superior contracts with downstream markets. For example, some publishing companies will expand their portfolio of electronic greeting cards and cater to nontraditional downstream markets, such as clothing retailers.

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Consumer spending
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Hallmark Cards Inc. (industry-relevant operations) - financial performance
    • Table American Greetings Corporation (industry-relevant operations) – financial performance**
    • Table Visant Holding Corporation (US publishing segment) – financial performance
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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