Greeting Cards & Other Publishing in Canada
Over the five years to 2018, operators in the Greeting Cards and Other Publishing industry have grappled with the advent of paperless substitutes, which have rendered some industry products obsolete. For example, digital substitutes, particularly those on smartphones and tablets, have cut into demand for paper-based calendars and time schedulers. Over the five years to 2023, the industry will continue to steadily decline. As more consumers connect to the internet, the will become increasingly likely to purchase e-cards and use virtual calendars and planners. Increased demand for these alternative goods will continue to cipher consumer dollars from this industry, causing revenue to decline at an annualized rate of 9.6% to $215.1 million.
This industry publishes greeting cards in print and electronic form. Some companies also publish products such as postcards, colouring books, yearbooks and more. Operators do not publish newspapers, magazines, books, directories, maps, atlases, databases and music.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.