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Graphic Designers in the US - Industry Market Research Report

Graphic Designers in the US

Demand for the Graphic Designers industry has grown strongly over the five years to 2018 as new designers have steadily entered the market. Growth in advertising expenditure and an explosion in mobile media has helped sustain demand for skilled designers, and the industry's web design segment is expected to expand significantly during the period, though this growth is anticipated to be partially offset by steady declines in demand from print media. Over the next five years to 2023, growth in the number of participants in the Graphic Designers industry is expected to continue, sustaining high competition in the industry. Advertising expenditure, which currently generates nearly half of industry revenue, is also projected to continue growing strongly.

Companies in this industry plan, design and manage the production of visual communication to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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