Graphic Designers in the US
Demand for the Graphic Designers industry has grown strongly over the five years to 2018 as new designers have steadily entered the market. Growth in advertising expenditure and an explosion in mobile media has helped sustain demand for skilled designers, and the industry's web design segment is expected to expand significantly during the period, though this growth is anticipated to be partially offset by steady declines in demand from print media. Over the next five years to 2023, growth in the number of participants in the Graphic Designers industry is expected to continue, sustaining high competition in the industry. Advertising expenditure, which currently generates nearly half of industry revenue, is also projected to continue growing strongly.
Companies in this industry plan, design and manage the production of visual communication to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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