Over the past five years, new participants have surged into the Graphic Designers industry amid relatively stagnant demand for industry services. Growth in advertising expenditure and manufacturing output have helped sustain demand for design work related to product promotion and packaging. However, steady entry of freelancers into the industry is expected to have contributed to high price competition, which has eroded revenue and prevented profit growth. Over the next five years, new technology will continue to be a double-edged sword for the industry by both opening new market opportunities and increasing competition from abroad. However, an improving national job market will provide other opportunities for designers, slowing the rate of freelancer entry into the industry and tempering competition, which will allow the industry to slightly expand prices and profitability. Still, the threat of foreign competitors remains, as graphic designers abroad charge lower prices for their services.
Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.