Graphic Designers in Canada - Industry Market Research Report

Graphic Designers in Canada

Over the five years to 2019, operators in the Graphic Designers industry in Canada have become increasingly important for businesses looking to generate brand awareness. Graphic designers develop visual displays, from product packaging to advertisements, to influence consumers' purchasing behaviour. The industry landscape has been shaped by freelance graphic designers. Given the prevalence of self-employed graphic designers, price-based competition within the industry has remained high. Over the five years to 2024, many graphic designers will likely continue to expand the scope of their offerings to include designing websites, writing, creating computer graphics and providing product layouts. Industry operators that specialize in a particular service are anticipated to be able to raise their prices, increasing their profitability.

This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Corporate profit
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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