Graphic Designers in Canada
This industry's landscape has been shaped by freelance graphic designers. Due to the relatively high prevalence of self-employed graphic designers and the fact that freelancers can offer low-cost pricing on a project-by-project basis, price-based competition within the industry has intensified. Graphic designers working for non-graphic design companies are not included in the industry. As a result, the Graphic Designers industry in Canada has benefited from the fact that the level of demand for industry services is not sufficient enough for businesses to justify having their own in-house graphic design teams. Due to low levels of demand for industry services, many advertising agencies have outsourced their graphic design services to nonemployers, who do operate in this industry, bolstering industry revenue. Over the five years to 2018, industry revenue is expected to grow. Over the five years to 2023, many graphic designers will continue to expand the scope of their offerings to include designing websites, writing, creating computer graphics and providing product layouts. Over the next five years, industry revenue is forecast to grow, driven by the specialization of many graphic designers in niche markets. In particular, graphic designers that offer interactive digital expertise will develop a strong customer base.
This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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