Over the five years to 2017, graphic designers have been vital to businesses developing their brand across a variety of mediums, including print, the internet and film. While the industry has contended with low demand for graphic design services from print-related businesses, such as magazines and newspapers, digital services have buoyed industry revenue over the five-year period. In the coming years, the industry will exhibit growth due to strong demand for graphic design services from advertising agencies.
This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.