Global Travel Agency Services - Industry Market Research Report

Global Travel Agency Services

The Global Travel Agency Services industry has experienced some revenue growth over the five years to 2019, all while the industry's core services dramatically changed due to consumers using online channels to research and book travel. Online booking agents now play a much larger role within the industry, alongside traditional brick-and-mortar travel agencies. Brick-and-mortar travel agencies have reinvented themselves to remain relevant and competitive over the past five years, as online booking engines have expanded their role. In developed economies, the number of brick-and-mortar establishments and employees has declined over the past five years as consumers migrated online to book travel. For this reason, many agents have sought to specialize in certain destinations or forms of travel to showcase the value they provide to travelers. Demand for travel agency services will be boosted by continued per capita income growth, rising consumer sentiment and declining global unemployment over the five years to 2024. Similar to the previous five years, emerging economies in Asia and South America will dominate growth and lead to increased investment by the industry's major players in these regions. The industry will continue to evolve as the dust settles after a decade of rapid change due to the internet.

The Global Travel Agency Services industry comprises businesses engaged in tour wholesaling (i.e. developing tour packages that include airline and accommodations to be sold through travel agents or online) or acting as retail travel agents to the general public and commercial clients. The industry also encompasses companies primarily engaged in providing travel arrangement and reservation services, including online-only booking systems.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Industry Definition
Main Activities
Similar Industries
Additional Resources

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook