Global Public Relations Agencies
Revenue for the Global Public Relations (PR) Agencies industry largely depends on the incomes of businesses and consumers. Over the past five years, marketers have dedicated a greater proportion of their budgets to public relations in place of traditional advertising, as PR firms have effectively manipulated the power of digital media. Media fragmentation has made reaching a mass audience with traditional media, and downstream customers have increasingly turned to PR firms for targeted and social media-based campaigns. Additionally, burgeoning consumer markets throughout emerging countries have contributed to revenue growth in developing regions. Consequently, industry revenue increased over the five years to 2017. Over the next five years, revenue is forecast to continue growing as PR expenditure is anticipated to rise in emerging economies, while internet connectivity and disposable income is expected to rise globally.
Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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