Global Magazine Publishing
The Global Magazine Publishing industry struggled to adapt to the challenges and opportunities presented by digital disruption and economic shifts over the five years to 2018. While there is no shortage of consumer demand for magazines' core offering of news and information, the proliferation of new forms of media, many of them available online for free, has threatened magazines' traditional position. In addition to competition from online media, operators have struggled to adopt digital monetization strategies. Furthermore, while magazine circulation has remained relatively steady, newsstand sales have declined in developed economies, leaving publishers to sell heavily discounted subscriptions to bolster their audience and maintain value for advertisers. Over the five years to 2023, the industry's decline is expected to continue, albeit at a slower rate. The performance gap between developed and developing economies will likely narrow, due in part to markets such as the United States where magazine publishers have already withstood the worst effects of internet-enabled mobile devices.
The Global Magazine Publishing industry comprises enterprises that publish magazines or periodicals. These businesses carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing and editing articles as well as selling and preparing advertisements. These enterprises may publish magazines and other periodicals in print or electronic form.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook