The Global Graphic Designers industry expanded over the five years to 2017, benefiting from an improving global economy, continued consumer and industrial growth in emerging markets and advances in digital communication and graphic design software. Over the period, revitalized worldwide manufacturing and advertising sectors also spurred demand for graphic design services. Furthermore, the emergence of the internet, social networks and smartphones have presented new avenues for product sales as well as opportunities for graphic designers to create advertisements for these mediums. Over the next five years, the industry will continue to expand, as a revitalized global economy stimulates downstream markets and spurs demand for graphic design. Demand for digital graphic design services is anticipated to robustly rise, as businesses increasingly rely on graphic designers to create a cohesive brand image across numerous mediums.
Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.