Although revenue has increased, the industry's five-year performance was significantly slowed by the recession and its effects on consumer spending and corporate profit. As a result, many companies cut marketing budgets to mitigate profit declines. As the economic outlook brightens over the next five years, marketing budgets will expand and companies will begin to invest in new advertising campaigns. The industry will continue to experience growth in emerging markets and digital media, which have both grown solidly in the past five years.
Firms in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, producing advertising material, and media planning and buying. Public relations and other specialized communications are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.