Fruit & Vegetable Wholesaling in the US
Due to economic instability, operators in the Fruit and Vegetable Wholesaling industry are anticipated to experience marginal revenue growth over the five years to 2016. During the recession, consumers had less disposable income; consequently, they reduced purchases of fresh produce from grocery stores and visited restaurants less often. In the coming years, stagnant per capita fruit and vegetable consumption will likely contribute to slow growth. Wholesale bypass among retailers is expected to further increase, hampering profit margins and causing wholesalers to merge with larger players or exit the industry altogether.
Industry operators wholesale a range of fresh fruit and vegetables to supermarkets, delis, restaurants, cafes and institutions such as hospitals and retirement homes. This industry does not include fruit and vegetable processing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.