Given the nondiscretionary nature of the industry's products, revenue for the Fruit and Vegetable Markets industry is generally stable; however, rising produce consumption and fruit prices benefited operators over the current five-year period. In the next five years, while per capita produce consumption is anticipated to remain steady, population increases are forecast to continue, raising total produce consumption at a rate similar to the previous five-year period. Furthermore, the industry will contend with external competition from online retailers, such as FreshDirect, that allow consumers to order industry products online for delivery.
Fruit and vegetable vendors sell a variety of produce, meat and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.