Frozen Pizza Production
The Frozen Pizza Production industry has contended with challenging operating conditions as rising competition from pizzerias, changing consumer tastes and rising health consciousness have gradually reduced demand for processed or frozen foods. In response, operators have reformulated existing products to reduce excess sodium and preservatives, while introducing new pizza varieties made with organic or all-natural ingredients. Over the five years to 2021, the industry is expected to continue declining as industry operators continue to focus on developing premium pizza varieties that appeal to a wider range of health-conscious consumers. Operators will continue to face intense competition from pizzerias and other restaurants that offer quick and convenient delivery or takeout options.
This industry produces pizzas, which are then frozen, packaged, and distributed to downstream markets including grocery wholesalers, supermarkets and other retailers. This industry excludes refrigerated pizzas.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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