Frozen Food Production in the US
The Frozen Food Production industry expanded over the five years to 2018, as declining demand for traditional products was offset by product innovation. Rising disposable income enabled consumers to trade up to newer, healthier and premium varieties of goods that command higher retail prices. Nevertheless, with more money to spend, some consumers opted for fresh produce over frozen varieties, stifling growth. Growing health concerns also caused many consumers to purchase fewer frozen foods, which are often perceived to be less healthy than fresher meals, despite new studies indicating otherwise. Operators responded by introducing products with healthier, more nutritious ingredients. Frozen food products contend with adverse conditions from public perceptions. Industry operators have invested in significant research and development over the past five years to reformulate products with less preservatives and more added nutrients from super foods. Over the five years to 2023, manufacturers will continue to develop new products that appeal to health-conscious consumers and continue to invest in marketing campaigns to boost the image of frozen foods. As more Americans return to work and have less time to prepare meals from scratch, they will opt for the convenience of frozen meals.
Operators in this industry produce frozen packaged foods, which include frozen fruits, vegetables and juices; frozen packaged meals and side dishes (excluding unprocessed seafood); frozen pizza; frozen whipped toppings; and frozen breakfast and baked goods, such as waffles and pancakes. These products are then distributed to retail grocery stores, food wholesalers and the hospitality industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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