Frozen Food Production in the US
The Frozen Food Production industry grew only slightly over the past five years as rising disposable income enabled consumers to trade up to substitute products. With more money to spend, consumers purchased fresh produce over frozen varieties and dined out more frequently. Growing health concerns also caused many consumers to purchase fewer frozen foods, which are often perceived to be less healthy than fresher meals. Over the next five years, manufacturers will continue to develop new products that appeal to health-conscious consumers and invest in marketing campaigns to boost the image of frozen foods. As more Americans return to work and have less time to prepare meals from scratch, they will opt for the convenience of frozen meals. However, revenue is expected to grow more modestly over the five years to 2021.
Operators in this industry produce frozen packaged foods, which include frozen fruits, vegetables and juices; frozen packaged meals and side dishes (excluding unprocessed seafood); frozen pizza; frozen whipped toppings; and frozen breakfast and baked goods, such as waffles and pancakes. These products are then distributed to retail grocery stores, food wholesalers and the hospitality industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook