Frozen Cake & Pastry Manufacturing
Although the industry began with a chilling start, the Frozen Cake and Pastry Manufacturing industry ultimately expanded over the five years to 2019. Rising health consciousness, changing consumer tastes and competition from fresh bakery items has hampered demand for traditional industry products. In response to these trends, industry operators have focused on reformulating their existing dessert selections with healthier, higher quality ingredients. Furthermore, operators also experimented with new flavor combinations while launching single-serving varieties that appeal to a wider range of health-conscious consumers. Over the past five years, industry-wide profit margins have decreased due to stagnating demand for frozen cakes and pastries and intensifying price-based competition from private label products and fresh baked goods manufacturers, despite the cost of inputs declining. Over the next five years, industry operators will continue to develop and introduce new flavors and portion sizes, as well as improving the taste and texture of classic varieties such as frozen fruit pie and cheesecake. Rising disposable income levels are also expected to drive demand for premium-priced frozen cake and pastry products, which are already the industry's fastest-growing product segment.
This industry manufactures an array of frozen sweet bakery products, including soft cakes, cheesecakes, doughnuts, pies and cookies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Conagra Brands Inc.
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