Rising health consciousness, changing consumer tastes and competition from fresh bakery items has hampered performance for the Frozen Cake and Pastry Manufacturing industry in the past five years. In response to these trends, industry operators have focused on reformulating their existing dessert selections with healthier, higher quality ingredients. Furthermore, operators also experimented with new flavor combinations while launching single-serving varieties that appeal to a wider range of health-conscious consumers. In the coming years, industry operators will continue to develop and introduce new flavors and portion sizes, as well as improving the taste and texture of classic varieties such as frozen fruit pie and cheesecake.
This industry manufactures an array of frozen sweet bakery products, including soft cakes, cheesecakes, doughnuts, pies and cookies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.