Florists in the US
Over the five years to 2018, the Florists industry has started to wither. Discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from industry operators. Heightened competition from these retailers is anticipated to reduce industry revenue during the five-year period. While economic growth has slowed the industry's decline, fierce levels of external competition have offset gains in consumer spending and disposable income. The Online Flower Shops industry (IBISWorld report OD5069) has continued to gain popularity due to its favorable pricing and convenience. These e-tailers enable consumers to purchase florist products online and are not included in this industry because they do not maintain a retail presence. While these online services often use local florists to fulfill orders, providing revenue for industry operators, they are increasingly bypassing florists in favor of distribution centers and direct purchases from flower farms. As external competition intensifies, demand for the industry's flowers and potted plants is expected to continue declining over the five years to 2023. Although overall demand for flowers will likely increase with improving macroeconomic conditions, supermarkets and online retailers will likely capture much of this demand, as these operators leverage their economies of scale to provide low-priced products with convenient access.
This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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