The Florists industry has wilted over the five years to 2016. Consumers are increasingly opting to purchase flowers from retailers that are not included in the Florists industry, such as e-commerce stores and supermarkets due to their added convenience and lower prices. Over the next five years, consumer confidence is forecast to increase steadily and stabilize demand relative to the five years prior, allowing florists to more accurately manage stock and improve profit margins. While outside retailers will continue to cut into industry revenue, many florists will increase their range of price premium, creative flower arrangements to differentiate themselves from outside retailers. Furthermore, strong marketing efforts to promote locally grown products will encourage florists to use locally grown flowers in their arrangements.
This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers and then sell them to the general public. This industry excludes e-commerce and mail-order florists.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.