Due to the growing popularity of online streaming content, the Fitness DVD Production industry has been declining over the past five years. Consumers have opted to use newer forms of accessing content including, most pressingly, online streaming. Consumers that once purchased the industry's popular DVD series are now transitioning toward digitally distributed content, causing revenue to decline and leading to reductions in industry employment and participation over the five years to 2017. Over the five years to 2022, industry revue is expected to continue to fall, albeit at a slower rate, as IBISWorld expects that the market for fitness DVDs may retain niche popularity among older consumers who do not wish to invest in online streaming.
This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CDs, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.