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Fitness DVD Production in the US - Industry Market Research Report

Fitness DVD Production

Due to the growing popularity of online streaming content, the Fitness DVD Production industry has been declining over the past five years. Consumers have opted to use newer forms of accessing content including, most pressingly, online streaming. Consumers that once purchased the industry's popular DVD series are now transitioning toward digitally distributed content, causing revenue to decline and leading to reductions in industry employment and participation over the five years to 2017. Over the five years to 2022, industry revue is expected to continue to fall, albeit at a slower rate, as IBISWorld expects that the market for fitness DVDs may retain niche popularity among older consumers who do not wish to invest in online streaming.

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CDs, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2017)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2017)
    • Table Major market segmentation (2017)
    • Table Business Locations 2017
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Gaiam Inc. (US industry-specific operations) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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