Fast Food Restaurants in the US
Over the past five years, the Fast Food Restaurants industry has grappled with consumer preferences shifting from unhealthy foods, as well as a saturated food service landscape that has kept prices low. However, compared with other operators in the hospitality sector, fast food restaurants have still performed well over the five years to 2018 due to their low prices and convenience they offer. Eating habits have changed as people have become increasingly health conscious, demanding alternatives to traditional fast food options. While major fast food retailers have responded by expanding their healthy offerings, the general trend toward health awareness has decreased demand for traditional fast food restaurants in favor of growing fast-casual restaurants. Industry growth is expected to slow over the next five years to 2023 even as the domestic economy continues to improve. Competition is expected to remain high, contributing to much of the industry's anticipated tepid growth. While no severe revenue declines are expected, fast food restaurants will continue to operate in a slow-growth environment, as many segments of the industry have reached a saturation point.
This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees (up-front costs associated with opening a franchise) are accounted for in industry revenue. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.