Over the past five years, the Canadian Fast Food Restaurants industry has expanded despite changing consumer tastes. Since 2012, higher consumer spending and product innovation by fast food restaurants has renewed consumer interest in fast food. Products with higher profit margins, such as coffee, smoothies and salads, have become more prominent at traditional fast food restaurants, leading to an increase in the average industry profit margin. Furthermore, meal customization and high-quality ingredients have become increasingly popular over the five years to 2017. The industry's slow, consistent growth is expected to continue over the next five years, albeit at a slower pace, primarily thanks to low consumer confidence amid volatile commodity markets and uncertain economic conditions. Nevertheless, healthful food alternatives and gourmet items will play a larger role on the menus of most fast food restaurants.
This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. This industry specifically excludes coffee and snack shops. Most of the industry’s establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.