Energy Drink Production
The Energy Drink Production industry has achieved robust growth over the past five years to 2019, outperforming most other packaged beverage production industries. Beverage producers benefited from increased per capita disposable incomes, which enabled consumers to continue purchasing industry goods, particularly as impulse purchases at convenience stores. While industry growth slowed over the past five years, manufacturers still benefit from the growing penetration of energy drinks among the general population. In addition to new products, producers have used targeted advertising to strengthen consumer loyalty to their brands and reach new consumer segments. Over the next five years to 2024, the industry is anticipated to continue growing, albeit at a slower rate than the previous five-year period. Producers will benefit from declining demand for carbonated soft drinks as consumers seek to replace soda with alternative beverages.
This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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