Dollar & Variety Stores in the US
The Dollar and Variety Stores industry has performed strongly over the five years to 2019. Industry operators have made several changes to their operational strategy to sustain growth rates. A substantial platform for change within the industry has been its customer base. While the industry has historically targeted low-income earners, this consumer pool has expanded in recent years to include middle-class shoppers and even some high-income earners. Furthermore, bargain shopping has become an increasing point of pride for many wealthy consumers, and this trend has drastically increased the industry's customer base. As a result of these trends, industry revenue has increased over the past five years. Industry revenue is forecast to continue to expand over the five years to 2024, albeit at a slower rate compared with the previous period. While major players are projected to continue expanding, smaller companies and single-branch operators are less likely to sustain revenue gains.
This industry retails general merchandise, such as apparel, automotive parts, dry goods, hardware, groceries and home furnishings. Typically, industry operators retail these goods at discounted prices. The industry does not include department stores, warehouse clubs or grocery stores.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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