Direct Selling of Jewelry & Accessories
The Direct Selling of Jewelry and Accessories industry has struggled over the five years to 2019 due to its shifting product offering and increased competition. Although the industry, which relies on an army of salespeople making person-to-person or group sales away from a fixed retail location, has benefited from the economic growth and the corresponding uptick in consumer spending, revenue has declined as online operators infiltrate the market. Purchases of jewelry, watches and associated accessories are highly discretionary, meaning broad economic conditions, such as per capita disposable income, the unemployment rate and consumer confidence, have a large effect on the ability and willingness of consumers to purchase the products that the industry sells. The industry's decline is expected to continue over the five years to 2024, as consumers rely on alternative retail channels to purchase jewelry and similar accessories. The expanding economy is expected to lead to higher income levels and, consequently, higher discretionary spending. This trend will likely boost overall spending on jewelry and accessories, particularly lower-priced statement pieces. However, intensifying competition from alternative retail channels, most notably e-tailers, is projected to temper demand for products sold by direct sellers.
Operators in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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