Direct Selling of Jewelry & Accessories
The Direct Selling of Jewelry and Accessories industry has struggled over the past five years, despite a strengthening economy. Industry products are highly discretionary and are influenced by economic factors such as consumer spending, as well as consumer preferences such as fashion fads and the shift toward mobile commerce. Over the next five years, the industry is expected to continue declining, however, at a slower rate. As the US economy continues stabilizing and consumer confidence recovers, industry operators are expected to experience some relief from the difficult conditions in prior years. An uptick in consumer confidence and a reduction in the unemployment rate are also expected to spur industry demand. However, the industry will continue to battle against alternative forms of retailing for market share. Consequently, rising competition will ultimately keep the industry subdued, despite strengthening economic conditions.
Operators in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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