Direct Selling Companies in Canada
Over the five years to 2019, the Direct Selling Companies industry in Canada has experienced robust growth due to a positive economic climate. Rising consumer spending, per capita disposable income levels and internet connectivity have contributed to industry expansion. Many households have allocated a growing proportion of their income toward nondiscretionary goods, but industry operators have been restricted from more sustained growth due to external competition. The industry is vulnerable, with its operations easily susceptible to external competitors due to the wide array of products industry operators sell. Many direct selling companies are unable to compete with these alternatives due to their lack of size and scope. The industry is expected to continue growing over the five years to 2024, though external competition will hamper this ascent. Consumer spending growth is projected to decelerate as concerns about the health of the Canadian economy persist and high levels of consumer debt discourage discretionary purchasing.
Operators in this industry sell a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually made at home parties and workplaces, in street-corner carts or by door-to-door marketing. However, direct sellers of either fuel or food for immediate consumption are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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