Over the past five years, the Direct Selling Companies industry in Canada has experienced robust growth due to a positive economic climate. Rising consumer spending, disposable income levels, consumer confidence and internet connectivity, as well as a declining unemployment rate, have contributed to industry expansion. The Direct Selling Companies industry is vulnerable, with operations susceptible to a substantial number of external competitors due to the wide array of products industry operators sell. Many direct selling companies are unable to compete with these alternatives due to their lack of size and scope. The industry is expected to continue its growth over the next five years to 2023, though external competition will hamper this ascent.
Operators in this industry sell a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done at home parties and workplaces, in street-corner carts or by door-to-door marketing. However, direct sellers of either fuel or food for immediate consumption are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.