Direct mail advertising has historically provided a less-expensive alternative to traditional advertising outlets like television, radio and magazines. However, a proliferation of computers, smartphones and tablets helped to foster other affordable marketing alternatives like email, website and mobile advertising, presenting a serious challenge to the industry. Due to heightened external competition, revenue for the Direct Mail Advertising industry is expected to decrease slowly over the five years to 2017. Moving forward, technology will likely play a key role in the industry. Unfortunately, it will also create channels for greater external competition. While higher corporate profit margins are expected to bolster advertising expenditures, industry revenue is still projected to decrease over the next five years.
Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.