Direct Mail Advertising in Canada
Over the past five years, increasing consumer confidence and spending led to a slight rise in corporate expenditures on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase modestly, especially due to shifting ad preferences and a projected downturn in Canadian corporate profit margins. Additionally, technological advancements have paved the way for other cost-effective methods of product promotion, such as daily-deals websites, email marketing campaigns and mobile advertising. The Direct Mail Advertising industry will remain viable and is expected to achieve gradual growth over the next five years.
This industry distributes advertising materials (e.g. coupons, fliers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.