Over the past decade, the rise of online media has provided fierce competition to operators in the printing sector. Despite this trend, and in some ways because of it, the Digital Printing industry has recorded modest growth. As commercial printers have experienced declining demand, they have increasingly adopted digital printing techniques over more traditional printing press operations, since these services lower overhead costs and allow operators to offer customers greater flexibility. Over the five years to 2016, industry revenue is expected to increase. In the long term, it is possible that this industry's growth will represent a temporary phase in the broader printing sector's decline as commercial printers try to salvage their operations through the adoption of digital presses. However, over the next five years digital printing appears poised for continued growth.
This industry prints graphical materials using digital printing equipment. Digital printers typically provide sophisticated prepress services, using scanners to input images and computers to manipulate and format the graphic images prior to printing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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