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Digital Advertising Agencies - Industry Market Research Report

Digital Advertising Agencies

Over the past five years, the Digital Advertising Agencies industry has benefited from the rapid switch from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising services from the retail, financial services, automotive and telecommunication sectors has bolstered industry revenue. As more consumers generate website traffic through the use of smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. Over the five years to 2023, digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising.

Businesses in this industry create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, media planning and buying.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Internet traffic volume
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Publicis Groupe SA (US industry-specific segment) - financial performance*
    • Table WPP PLC (US industry-specific segment) - financial performance*
    • Table The Interpublic Group of Companies Inc. (US industry-specific segment) - financial performance*
    • Table Omnicom Group Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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