Department Stores in California
Over the five years to 2017, the Department Stores industry in California has declined. The industry's decline is primarily the result of two factors. First, growing competition from e-tailers has captured sales from the brick-and-mortar stores that operate in this industry. Additionally, major companies have increased the scope of their products to include fresh groceries, which shifts their sales to the Warehouse Clubs and Supercenters industry. To compete against threating industries, department stores have decreased prices, offered promotions and invested significantly in advertising. Nonetheless, the industry is expected to continue declining over the five years to 2022, as industry demand falls and establishments continue to close. Nevertheless, sustained growth in demand for off-price department stores will lure shoppers to the industry's physical establishments.
Department stores retail a broad range of general merchandise, such as apparel, jewelry, cosmetics, home furnishings, general household products, toys, appliances and sporting goods. Discount department stores, which are also included in this industry, retail similar lines of goods at low prices. However, big-box retailers and supercenters that offer fresh groceries in their stores, and warehouse clubs that operate under membership programs, are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.