Day Care in California - Industry Market Research Report

Day Care in California

The Day Care industry in California has slowly gained ground despite some roadblocks, recovering due to favorable macroeconomic and demographic trends. With more women entering the workforce, demand for day care services has picked up. Furthermore, rising disposable income has provided families with more resources to afford the cost of day care. However, the stubbornly high cost of child care in California remains one of the primary factors that discourages families from seeking center-based day care. Over the next five years, the industry is expected to benefit, as the occupancy rates at day care centers are projected to rise in line with the growing number of children aged nine and younger in California. As households earn higher incomes, they will be better equipped to afford the cost of day care services. Furthermore, more employers are expected to offer employer-sponsored day care as a way to improve staff retention and productivity.

Industry operators provide day care services for children primarily under the age of five. Industry operators may also run preschool programs that prepare three- and four-year-olds for kindergarten. However, kindergarten education is excluded from the industry, as are in-home nanny services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.