Dance Studios in the US - Industry Market Research Report

Dance Studios

The Dance Studios industry has experienced growth over the five years to 2018. The popularization of dance-inspired television shows and rising interest in dance as an alternative form of exercise have positively affected the industry over the past five years. Dance studios offering Latin-inspired, fitness, fusion and ballroom dance classes have particularly benefited from growing consumer demand. Enrollment in dance classes has grown substantially among young millennial women who are increasingly choosing dance over more traditional fitness routines. Consequently, the number of fitness-oriented dance classes has increased, with the latest fads including cardio dance, pole dancing, Bollywood dance, and barre method. Several new establishments have responded to consumer trends by specializing in one or many forms of fitness-oriented instruction, resulting in greater industry fragmentation. Over the five years to 2023, Dance Studios industry revenue is expected to continue increasing.

This industry includes studios that primarily offer instructional classes focused on providing knowledge and skills related to dance, including ballroom dancing, ballet, hip-hop and modern dance, among others. These include dance schools for children, intermediate and professional dancers. However, this industry does not include dance companies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook