Daily Deals Sites
The Daily Deals Sites industry has experienced steady growth over the five years to 2019. Increases in consumer spending, coupled with rising internet connectivity, facilitated growth in daily deal sites early during the five-year period. However, low barriers to entry, high marketing costs and steep competition have prevented most companies from gaining a foothold in the industry. Further, heightened competition among industry players has reduced the number of daily deal sites in recent years. Overall, industry revenue is expected to increase during the current period. Over the five years to 2024, industry revenue is anticipated to continue to rise. This project growth can be attributed to per capita disposable income increasing and consumer spending normalizing.
This industry includes operators that generate the majority of their revenue through discounts on local goods and services for a limited time frame. Goods sold by the website are given as vouchers that consumers can redeem at local merchants for the physical good or service. Industry revenue comprises the price paid by the customer for the voucher or the coupon after paying an agreed-upon percentage of the purchase price to the featured business.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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