Born from the depths of the recession, the Daily Deals Sites industry has experienced steady growth in the five years to 2017. Increases in consumer spending, coupled with rising internet connectivity, facilitated a rise in daily deal sites early in the five-year period. However, low barriers to entry, high marketing costs and steep competition have prevented most companies from gaining a foothold in the industry. Over the five years to 2022, industry revenue growth is expected to slow considerably from the previous five years, as per capita disposable income continues to rise and consumer spending normalizes. Industry operators will also have an increasingly difficult time finding new subscribers as major players further establish their dominance and external competition from other localized sites, such as Yelp, continues to siphon demand.
This industry includes operators that generate the majority of their revenue through discounts on local goods and services for a limited time frame. Goods sold by the website are given as vouchers that consumers can redeem at local merchants for the physical good or service. Industry revenue comprises the price paid by the customer for the voucher or the coupon after paying an agreed-upon percentage of the purchase price to the featured business.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.