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Convention & Visitor Bureaus in Canada - Industry Market Research Report

Convention & Visitor Bureaus in Canada

The Convention and Visitor Bureaus industry in Canada primarily markets local communities to leisure and business travellers. Industry operators assist organizations in finding facilities and booking spaces for events, such as conventions, conferences and meetings. In addition, participants provide information on local attractions and accommodations. In recent years, rising levels of disposable income and increased consumer spending have generated demand for industry services among domestic consumers, while favourable exchange rates caused by the weak Canadian dollar have encouraged a substantial number of international clients to host conventions and plan vacations in Canada. Industry operators have also experienced mounting external competition in recent years. Though external competition will continue to grow in coming years, the industry is expected to benefit from improving domestic and global economic conditions.

This industry comprises convention and visitor bureaus that market and promote communities and local facilities to business and leisure travellers, assist organizations in locating meeting and convention sites, provide travel information on an area’s attractions and accommodations and organize group tours of local attractions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Consumer spending
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Vancouver Convention Centre (industry-relevant operations) - financial performance*
    • Table Metro Toronto Convention Centre (industry-relevant operations) - financial performance*
    • Table Palais des congres de Montreal (industry-relevant operations) - financial performance*
    • Table Shaw Centre (industry-relevant operations) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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