Convention & Visitor Bureaus in Canada
The Convention and Visitor Bureaus industry in Canada primarily markets local communities to leisure and business travellers. Industry operators assist organizations in finding facilities and booking spaces for events, such as conventions, conferences and meetings. In addition, participants provide information on local attractions and accommodations. In recent years, rising levels of disposable income and increased consumer spending have generated demand for industry services among domestic consumers, while favourable exchange rates caused by the weak Canadian dollar have encouraged a substantial number of international clients to host conventions and plan vacations in Canada. Industry operators have also experienced mounting external competition in recent years. Though external competition will continue to grow in coming years, the industry is expected to benefit from improving domestic and global economic conditions.
This industry comprises convention and visitor bureaus that market and promote communities and local facilities to business and leisure travellers, assist organizations in locating meeting and convention sites, provide travel information on an area’s attractions and accommodations and organize group tours of local attractions.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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