Consumer Electronics & Appliances Rental in the US
The Consumer Electronics and Appliances Rental industry largely caters to individuals with an immediate short-term need or those who desire to purchase these big-ticket items, but lack necessary income or credit. The macroeconomy plays a significant role in determining demand for industry services. When economic conditions are difficult and consumer confidence is low, many consumers rent industry products to delay purchasing until the economy improves. During the five-year period, expansion and acquisition activities have concentrated the industry. Aarons Inc. solidified its position as the industry's top player by opening hundreds of kiosks at traditional retailers, enabling consumers who do not qualify for retailer financing to take advantage of their rent-to-own model. As consumer spending increases, increased demand for new technology is expected to drive industry revenue over the fiveyears to 2023. Major companies' acquisitions and expansions are expected to improve cost efficiency. The anticipated rise in interest rates is also projected to benefit industry operators, as financing for big-ticket items will become costlier for individuals with subprime credit. As a result, many of these people will decide to rent items to maintain their living standards despite a rising cost of borrowing.
Companies within this industry rent or lease consumer electronics and appliances including DVD players, refrigerators, computers, stoves and TVs. Most industry transactions are through rental-purchase agreements that enable customers to take ownership of merchandise after an agreed-upon rental period. Companies that primarily sell electronics and appliances on a retail basis are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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