Marketing Consulting Services Procurement in the US
This report is intended to assist buyers of marketing consulting services. These services provide buyers with a business professional that advises them on the pursuit of a marketing strategy for their business. This type of consulting covers a variety of marketing-related activities, such as the development of marketing objectives, customer segmentation, new product development, pricing and data analytics. Suppliers include full-service advertising agencies, large consulting firms and specialized consulting firms. Key buyers include retailers, automotive manufacturers, telecommunications companies and financial services firms. This report does not include vendors that operate strictly as creative agencies, public relations firms or market research firms.
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