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Marketing Consulting Services in the US - Procurement Research Report

Marketing Consulting Services Procurement in the US

This report is intended to assist buyers of marketing consulting services. These services provide buyers with a business professional that advises them on the pursuit of a marketing strategy for their business. This type of consulting covers a variety of marketing-related activities, such as the development of marketing objectives, customer segmentation, new product development, pricing and data analytics. Suppliers include full-service advertising agencies, large consulting firms and specialized consulting firms. Key buyers include retailers, automotive manufacturers, telecommunications companies and financial services firms. This report does not include vendors that operate strictly as creative agencies, public relations firms or market research firms.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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