Over the past five years, the Marketing Consultants industry has benefited from rising corporate profitability and increasing advertising expenditure, which have resulted in higher demand for advisory services. With an improving economy, clients are spending more on advertising, especially through new digital channels. As a result, many companies have sought the expertise of marketing consultants to help them navigate the world of online advertising and sales. Revenue is expected to grow more consistently as the industry matures over the five years to 2023. This will be reflected in almost all aspects of the industry, including the number of enterprises, which is expected to continue to grow, albeit at a slower pace than during the previous period. While larger firms begin to merge through acquisitions of more-specialized consultancies, niche firms will continue to thrive and grow.
Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning and marketing planning and strategies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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