Concert & Event Promotion in the US
The Concert and Event Promotion industry's success has been the result of continued demand for live entertainment and its value to US consumers. Further contributing to the industry's strong financial performance is the changing landscape of the music industry at large. As album sales decline, record labels have increasingly encouraged artists to go on tour and perform at musical festivals as a means to generate revenue. Over the five years to 2024, continued growth in consumer willingness to splurge on industry events, supported by rising discretionary spending and corporate profit, is expected to drive modest but steady revenue growth.
This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium-, arena- and theater-owners, while others own and operate venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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